Specialized Porto

This 1-of-1, artist edition bike was part of the global marketing when Specialized launched the Porto in the spring of 2024. The pop-up store in Amsterdam, a city drenched in cycling culture, for sport and for transportation, was the perfect place to display this piece.

The Porto is a truly special, car-replacing kind of bike. Even more exciting to me was the possibility that some lucky kid might get this bike as the first bike they ever get to ride on.

Launched for global product marketing in May, 2024.